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	<title>Comments on: The Fight</title>
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	<link>http://mcguireslaw.com/2009/11/25/the-fight/</link>
	<description>The value of any product or service increases with its mobility.</description>
	<pubDate>Wed, 08 Feb 2012 05:30:56 +0000</pubDate>
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		<title>By: Philippe Winthrop</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2679</link>
		<dc:creator>Philippe Winthrop</dc:creator>
		<pubDate>Tue, 01 Dec 2009 20:52:20 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2679</guid>
		<description>Let me ask Russ one basic question.  What would you and Sprint seek to gain by getting in the ring?  The converse to that question is of course, what could you seek to gain while these two are duking it out?  How can Sprint be opportunistic and BENEFIT from the back and forth between VZW and ATT?

I think you should consider Plan B and be opportunistic.</description>
		<content:encoded><![CDATA[<p>Let me ask Russ one basic question.  What would you and Sprint seek to gain by getting in the ring?  The converse to that question is of course, what could you seek to gain while these two are duking it out?  How can Sprint be opportunistic and BENEFIT from the back and forth between VZW and ATT?</p>
<p>I think you should consider Plan B and be opportunistic.</p>
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		<title>By: Park</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2671</link>
		<dc:creator>Park</dc:creator>
		<pubDate>Tue, 01 Dec 2009 01:54:05 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2671</guid>
		<description>Sprint should "fight back" by doing whatever is needed to get the iPhone on their network. People will come in droves, and I will finally be able to stop carrying two phones. :)</description>
		<content:encoded><![CDATA[<p>Sprint should &#8220;fight back&#8221; by doing whatever is needed to get the iPhone on their network. People will come in droves, and I will finally be able to stop carrying two phones. <img src='http://mcguireslaw.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: MJ</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2668</link>
		<dc:creator>MJ</dc:creator>
		<pubDate>Mon, 30 Nov 2009 21:35:58 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2668</guid>
		<description>Nope no need to get into that unless Verizon goes after Sprint like it did with AT&#38;T and Steve'sPhone. I personally would tout Sprint to get some more killer phones on Network. At present there is no Android 2.0 device on network. HTC-HD2 is a next big thing from Microsoft. And there is every lurking iPhone on Sprint network. Sprint can turn lot of things around by getting more killer devices on their network.</description>
		<content:encoded><![CDATA[<p>Nope no need to get into that unless Verizon goes after Sprint like it did with AT&amp;T and Steve&#8217;sPhone. I personally would tout Sprint to get some more killer phones on Network. At present there is no Android 2.0 device on network. HTC-HD2 is a next big thing from Microsoft. And there is every lurking iPhone on Sprint network. Sprint can turn lot of things around by getting more killer devices on their network.</p>
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		<title>By: Sprint Customer 8 years</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2665</link>
		<dc:creator>Sprint Customer 8 years</dc:creator>
		<pubDate>Mon, 30 Nov 2009 17:05:27 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2665</guid>
		<description>I think those that dominate the TV media waves will dominate customer perceptions &#38; top of mind awareness...

Sprint currently has the same perception issue like the american automakers (GM esp).  Do you see the new GM ads - "May the best car win"... 

Comparative ads work great for market laggards... but Verizon's got the 1st mover advantage doing that... I think Sprint missed out..</description>
		<content:encoded><![CDATA[<p>I think those that dominate the TV media waves will dominate customer perceptions &amp; top of mind awareness&#8230;</p>
<p>Sprint currently has the same perception issue like the american automakers (GM esp).  Do you see the new GM ads - &#8220;May the best car win&#8221;&#8230; </p>
<p>Comparative ads work great for market laggards&#8230; but Verizon&#8217;s got the 1st mover advantage doing that&#8230; I think Sprint missed out..</p>
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		<title>By: VictorV</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2657</link>
		<dc:creator>VictorV</dc:creator>
		<pubDate>Mon, 30 Nov 2009 03:03:50 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2657</guid>
		<description>I think Sprint should jump in.

First, it establishes Sprint's place as a big player, sort of the "big 3" of wireless.

Second, we need to hammer home the point that we have a great network and fight the perception that it's somehow inferior. IMO it's a perception that's more linked to customer service from a few years back that Sprint hasn't been able to shake off completely.

Lastly, being in the ring allows us to showcase our unique strength with 4G. Let's ask them to show their 4G coverage and stop talking about yesterday's technology.</description>
		<content:encoded><![CDATA[<p>I think Sprint should jump in.</p>
<p>First, it establishes Sprint&#8217;s place as a big player, sort of the &#8220;big 3&#8243; of wireless.</p>
<p>Second, we need to hammer home the point that we have a great network and fight the perception that it&#8217;s somehow inferior. IMO it&#8217;s a perception that&#8217;s more linked to customer service from a few years back that Sprint hasn&#8217;t been able to shake off completely.</p>
<p>Lastly, being in the ring allows us to showcase our unique strength with 4G. Let&#8217;s ask them to show their 4G coverage and stop talking about yesterday&#8217;s technology.</p>
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		<title>By: PaulH</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2625</link>
		<dc:creator>PaulH</dc:creator>
		<pubDate>Thu, 26 Nov 2009 20:50:22 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2625</guid>
		<description>Verizon looks like a bully because now they are taking on Sprint for its "most dependable" 3G network claim.  VZW has ATT dead-to-rights on the 3G coverage issue; Sprint has VZW dead-to-rights on the "Most Dependable" issue.  Just like ATT whines and shows its EDGE coverage map in justification, VZW is whining and using dropped call data to justify its less dependable 3G coverage.  3G coverage has nothing to do with dropped calls.  So, IMO, and like I said, I was all for VZW when they took on ATT on a legitimate claim, but now that they are picking a fight with Sprint on a less than honest presentation of facts, they look more like a bully.

Here's a link to the story if you missed it:

http://www.engadget.com/2009/11/24/verizon-goes-after-sprints-most-dependable-3g-network-ad-clai/</description>
		<content:encoded><![CDATA[<p>Verizon looks like a bully because now they are taking on Sprint for its &#8220;most dependable&#8221; 3G network claim.  VZW has ATT dead-to-rights on the 3G coverage issue; Sprint has VZW dead-to-rights on the &#8220;Most Dependable&#8221; issue.  Just like ATT whines and shows its EDGE coverage map in justification, VZW is whining and using dropped call data to justify its less dependable 3G coverage.  3G coverage has nothing to do with dropped calls.  So, IMO, and like I said, I was all for VZW when they took on ATT on a legitimate claim, but now that they are picking a fight with Sprint on a less than honest presentation of facts, they look more like a bully.</p>
<p>Here&#8217;s a link to the story if you missed it:</p>
<p><a href="http://www.engadget.com/2009/11/24/verizon-goes-after-sprints-most-dependable-3g-network-ad-clai/" rel="nofollow">http://www.engadget.com/2009/11/24/verizon-goes-after-sprints-most-dependable-3g-network-ad-clai/</a></p>
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		<title>By: Jose HC</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2623</link>
		<dc:creator>Jose HC</dc:creator>
		<pubDate>Thu, 26 Nov 2009 17:41:06 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2623</guid>
		<description>Sitting on the sidelines on this one is definitely the way to go.  Let others fight, get dirty and scuffed up yet reap the rewards of that battle without having to suffer any of the negative consequences.  Sprint stays above the whole mess and looks much better at the end.

Be still.
Wait it out.</description>
		<content:encoded><![CDATA[<p>Sitting on the sidelines on this one is definitely the way to go.  Let others fight, get dirty and scuffed up yet reap the rewards of that battle without having to suffer any of the negative consequences.  Sprint stays above the whole mess and looks much better at the end.</p>
<p>Be still.<br />
Wait it out.</p>
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		<title>By: RR</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2620</link>
		<dc:creator>RR</dc:creator>
		<pubDate>Thu, 26 Nov 2009 07:13:49 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2620</guid>
		<description>You really have to ask between sitting on the sidelines and getting in the game?  The choice is clear, Sprint has to step up its game otherwise they will lose customers and in the wireless business overall...

And to Paul's comment:
How is Verizon looking like a Bully in this?  From where I'm sitting all they're doing is pointing out AT&#38;T's flaws, and AT&#38;T is making themselves look silly.    

Most people I see on the forums look at this and are laughing at AT&#38;T for trying to fight this.</description>
		<content:encoded><![CDATA[<p>You really have to ask between sitting on the sidelines and getting in the game?  The choice is clear, Sprint has to step up its game otherwise they will lose customers and in the wireless business overall&#8230;</p>
<p>And to Paul&#8217;s comment:<br />
How is Verizon looking like a Bully in this?  From where I&#8217;m sitting all they&#8217;re doing is pointing out AT&amp;T&#8217;s flaws, and AT&amp;T is making themselves look silly.    </p>
<p>Most people I see on the forums look at this and are laughing at AT&amp;T for trying to fight this.</p>
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		<title>By: Russ</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2617</link>
		<dc:creator>Russ</dc:creator>
		<pubDate>Thu, 26 Nov 2009 03:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2617</guid>
		<description>Thanks Paul.  You too.</description>
		<content:encoded><![CDATA[<p>Thanks Paul.  You too.</p>
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		<title>By: PaulH</title>
		<link>http://mcguireslaw.com/2009/11/25/the-fight/#comment-2615</link>
		<dc:creator>PaulH</dc:creator>
		<pubDate>Thu, 26 Nov 2009 00:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://mcguireslaw.com/?p=3657#comment-2615</guid>
		<description>Oh yeah: Happy Thanksgiving to you and yours!

God Bless_

Paul</description>
		<content:encoded><![CDATA[<p>Oh yeah: Happy Thanksgiving to you and yours!</p>
<p>God Bless_</p>
<p>Paul</p>
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